With population of 1.25bl India’s internet penetration is only about 19%, hence there is a huge number of people in India who do not have access to internet, which prevents them from doing any kind of shopping or commerce on internet
Due to lack of security in past we have seen instances of frauds on credit card and debit card, As a result there is a section of population who does not prefer to use their debit or credit card for purchases on line
These users can be from Urban, Semi-Urban, or Rural areas who are looking for an alternate channel to purchase the goods from online stored which offer good price discounts.
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